The National Parks Conservation Association wanted to increase visitorship across all of their parks. We created these posters with users’ comments of their memories or experiences at that park. Each poster was created from approximately 10,000 user-submitted words collected on the program’s website. Two different metallic inks were chosen. The first replicates the color from an 1872 Indian Head Penny, the same year as the designation of the first National Park, Yellow Stone. The second metallic ink replicated the color of a traditional penny.