Smoking is making a comeback among millennials who label themselves as only “social smokers.” Because they have to go outside to grab a cigarette smoking takes you to unpleasant places with some pretty strange people. Now they find themselves in a club they never knew they joined.

Each video ends inviting the viewer to CLICK to find Nicorette near them. A map pops up showing them the closest locations where they can get Nicorette at that moment.